As a rule of thumb, we start at what it takes to be in position 4 and go from there. I have been upto $8.00 (dumb) and as low as $0.03 with an average CPC of 1.75. But never to $0.01
some lawyers pay $50+ per click for cases that will pay them $150k+ if they win, I don't pay any more than $1.25 per click
Penny clicks are still possible on the content network. The search network is really getting out of hand though.
you can easily get penny clicks... if you want traffic from the content network targeted to the asia regions
Actually, it's possible to have 1 cent clicks and I am not referring to the content network. I achieved that 6 months ago, I had it for 4 months and after 1 month of 2 cents I am back to 1 cent / click. It's really very very targeted keyword phrase, really connected to the ad and page. So, all together it's possible, but it needs a lot of testing.
here are some CPC estimates I got from google for the selected high paying keywords, quite surprising - web hosting $10.44 - $15.26 hosting $7.70 - $11.49 loan $6.90 - $10.03 domain $5.78 - $8.39 web development $3.40 - $4.71 banking $2.94 - $4.41 seo $2.82 - $3.99 property $1.47 - $2.09 hotel $1.43 - $2.05
you can stay low cost if you stick with long tail and do a proper research. Your quality score needs to be high too. I got long tail ones at the moment which cost me around AUD 0.06 and I'm in very expensive weight loss market
My minimum was 0.15$ and maximum of $2.5 It depends on the product you are promoting and the ROI on your campaigns
If you are an advertisers having many websites, i need not say this. Ofcourse different keywords require different cpc. In india, for a celebrity content, you can advertise as low as 10 paisa ($0.002) also, adwords allows to bid for 1 paisa in india.
For the keyword "web hosting", I set up the campaign for 5 cents targeting all the regions, I spent about 50$ that day, with not even a single sale. Because traffic coming was from all the Asian countries and most of those countries didn't even understood English. Now that I have targeted only US and UK and I am hardly getting any clicks. This is how a low CPC works!