If I want to post an ad for a keyword phrase that nobody else is bidding for, how much should I expect to pay per click? The adwords website tells me there's no data to give me to estimate CPC for that particular phrase. This information will help me plan my marketing strategy. Thanks!
This may help: http://adwords.blogspot.com/2006/01/common-adwords-misconception-explained.html A CPC of 0.05 or 0.10 for a completely non-competitive keyword is not all that unusual, IME, but without knowing what keywords you're targeting I wouldn't be able to say for certain.