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How much % CTR is good ?

Discussion in 'Google AdWords' started by i_am_dhaval, Sep 20, 2016.

  1. #1
    Hi
    SEMrush
    lower CTR or good like 4.2% or Higher 7.89% is good ?

    what is the core benefit of CTR ?
     
    i_am_dhaval, Sep 20, 2016 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    #2
    It's all about context.

    Don't look at your absolute number such as 4.2% or 7.9%. That doesn't mean anything of value, except your percentage at a particular point in time given certain parameters.

    What you need to look at is your Quality Score. QS's main metric is CTR. Not your absolute CTR but adjusted for position and many other things, the main one being how much better or worse it is compared to competitors.

    Say you have a CTR of 5% in fourth position. You can't say this is good or bad since you have no reference to compare. That's what QS does, provide a comparison. Your 5% may be average if the average competitor also get 5% at that position in which case your QS will be 5. If your QS is higher, it means you are better than the average.

    I'm never going to say if any CTR is good or bad and neither should anybody else. It drives me up the wall when someone says "you need to get at least a 2% CTR". What does your QS say? You could have a great 8/10 QS for a 2% CTR in second position just as it could be 4/10 for the same CTR in the same position. It's all about how much better you are compared to others bidding on the same keyword.
     
    Lucid Web Marketing, Sep 21, 2016 IP
  3. wordplucker

    wordplucker Well-Known Member

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    #3
    I half agree, but, it is also depending on what you are measuring the CTR for.

    A crappy hook for the anchor text, for example, will have a crappy CTR, while a good action hook will have a higher CTR.
    A badly made banner ad will have a lower CTR and a good eye catching one.

    A badly placed ad will have a lower CTR than one that is more on topic, putting an ad for bibles on a hardcore porn site will have a 0% CTR, while an ad for various adult things will have a higher CTR. It may not be 0%, but it will be low, some will click on it thinking 'WTF?'. Curiosity is also a decent hook...

    This is why there is a lot of emphasis on split testing of everything from landing pages to anchor text to banner ads, including placement, how it looks/reads, time of day, visitor location, etc... Which combo provides the best CTR?

    I do agree with the part on whether anyone can say that it's low or not. There are too many variables to consider, heck, for selling things you have to consider if it's just before payday for the visitor or just after. Did they just do a car repair or did their lottery numbers hit? Did they get laid last night or not?

    The only time things might be really bad is if you are running a GPT gig and have a low CTR you should give up though....
     
    wordplucker, Sep 21, 2016 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    #4
    >> A crappy hook for the anchor text, for example, will have a crappy CTR

    Which will be reflected in the QS as well. Or in the case of the content network, a poor Relative CTR.

    The point you're missing is, what constitute a "crappy" CTR as you put it? Without a point of reference, you don't know. A 1% rate may be great. QS and Relative CTR provides that point of reference. If your QS is just 4, your ad is crappy and/or your keywords are not relevant enough. You don't even have to look at CTR because it's all relative. QS takes into account ad position so there's no need to guess or assume anything.
     
    Lucid Web Marketing, Sep 22, 2016 IP
  5. wordplucker

    wordplucker Well-Known Member

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    #5
    Thus, split testing, giving you the comparison.

    You seem to be going by AdWords, etc..., but I do a fair amount of non/other network linking where a QS isn't readily available.

    Your link is correct, successful campaigns do not happen by accident, but not everything is AdWords either.
     
    wordplucker, Sep 22, 2016 IP
  6. Lucid Web Marketing

    Lucid Web Marketing Active Member

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    #6
    Most ad networks have a QS equivalent. Adwords obviously, Bing also calls theirs QS, Facebook calls it relevance score. I can't imagine an ad network not using QS, at least in the background, for the simple reason that they maximize their revenues this way.

    If they don't have or provide that information, you are left to rely on click rate as that is the core of any QS-like system. As you test and see CTR increases, you should see the effect on CPC, impressions and ad position.
     
    Lucid Web Marketing, Sep 23, 2016 IP
  7. Niraj Bariya

    Niraj Bariya Member

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    #7
    Well if you are getting 4.2% or 7.89% CTR than i would say your campaign's are working very well. But, here i want to give some examples regarding CTR (Account level) changes in AdWords campaign.

    - If you are running brand campaign than you will definitely get high CTR because your brand ads will have low competition and it will definitely on 1st or 2nd position.
    - If you are running general category campaign which have medium competition than you will get average CTR as it will be seen 2rd to 4th position and if you run it with some more bid than you will also get high CPC.
    - For Shopping Ads & Dynamic Remarketing ads you will get low CTR because it generates more impressions and you can't predict how much CTR you will get for those campaigns.

    So categorize your CTR for different types of campaign types and analyze it.
     
    Niraj Bariya, Nov 18, 2016 IP
  8. danish001

    danish001 Member

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    #8
    I want to run bulk Display ads in Google adwords. How can i do that? And what are the steps please share you words.
     
    danish001, Nov 20, 2016 IP
  9. degreubiwa

    degreubiwa Member

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    #9
    About 1-2% for normal keywords CTR will work great.
     
    degreubiwa, Nov 21, 2016 IP
  10. John-zeta

    John-zeta Peon

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    #10
    I have a CTR at the 5% level. In my niche it is a good indicator. In your - I don't know... All individually.
     
    John-zeta, Nov 30, 2016 IP
  11. Cado Magenge

    Cado Magenge Greenhorn

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    #11
    A ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.
    Mathematically,
    CTR = clicks รท impressions. For example, if you recieve 6 clicks and 1000 impressions, then your CTR would be 0.6%.
    Each ads and keywords have their own CTRs that you can see listed in your account.
    A high CTR symbolises that users find your ads helpful and relevant. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.
    If you receive 4.2% and 7.89%, it means you are receiving more clicks for 7.89% than 4.2%. More the percentage it shows you are recieving good clicks with impressions. Our motto is clicks.

    Webwing Technologies.
     
    Cado Magenge, Apr 3, 2017 IP