how many people among in this forum want to have this concept,. and how much it effective in web era,,,,,,,,,........ and wht we can do in this economic down time. the defination of this concept is given below.... perform a business analysis !!!-------talking abt it, the overall meaning is ur business plan , going further this concept convey us more info that implies something like this : first review your business requirements and your objectives. wht do u wnt to accumulate ? and how does your website get fit into your own or intended business planning ? and business plan is first step our business plan will be our roadmap to success, so make sure the objective of your website fits into your overall business plan.