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How much are your willing to pay for a professional logo design?

Discussion in 'Graphics & Multimedia' started by dojodesign, May 15, 2019 at 1:09 PM.

  1. #1
    I recently immigrated from Europe with my family, so I'm trying to rebuild my graphic / website design business in NYC and pricing my services is actually a challenge. I am doing all kinds of work, from logo design to website design and online marketing, I have few specialized portfolios (logo, website, medical), but, as mentioned before, it's difficult to find a common ground for the pricing.

    I have almost 20 years of experience, I'm not a beginner, I do good quality work and had developed a lot of projects in the past. I am running a small studio though, which allows me to give clients a more affordable service (since I don't transfer huge overhead onto their costs).

    As I had clients who asked for logo work for $50 bucks and others who don't find $1,000 to be too much, I'd like to ask you to tell me how much would you budget for this?

    Really appreciate all the insights.
    dojodesign, May 15, 2019 at 1:09 PM IP
    dmax2020 likes this.
  2. Brian Ott

    Brian Ott Member

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    That's a tough one, Graphic Design is very unappreciated because of the proliferation of so-called "Graphic Designers" out there basically giving shoddy work away for a couple of dollars and the lack of awareness among their customers of what constitutes good graphic design. I cannot tell you how many web design customers come to us to create a new website that have a "logo" that is essentially clip art that was "designed" for them. My wife and business partner had an interesting experience with a Fiverrr "Graphic Designer" for a simple ebook graphic that was a long and frustrating experience. (afearlessventure.com/blog/fiverr-design-can-cost-500/)

    So what it really boils down to, is what the market will bear and the clients you target. I for one, appreciate a well-crafted logo and/or design and am willing to pay for it. At a bare minimum, a good Graphic Designer should be easily charging $100 per hour. That kind of pricing also makes it easier to qualify potential clients, if they want professional work at Fiverr prices they should go elsewhere.
    Brian Ott, May 16, 2019 at 5:25 AM IP
  3. dojodesign

    dojodesign Active Member

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    Thank you for the response. I do agree there's a huge range of quality / pricing, so it's almost impossible for someone who's not into the business to understand it. I had a client who tried a contest on 99designs and she had to pay (guaranteed contest), even if the outcome wasn't the desired one. it was impossible to actually get the 'designer' to make the edits she needed (the guy didn't speak English and, weird enough, the support was probably outsourced, since, as an American, she found it impossible to get her point across :D)

    So I had to re-do all the work and she paid for an entire new logo. At least in this case she was thrilled with the result and we did the website together as well.

    I don't want to know how Fiverr 'professionals' deliver, though :D
    dojodesign, May 16, 2019 at 5:06 PM IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    "As I had clients who asked for logo work for $50 bucks and others who don't find $1,000 to be too much" is probably your answer. Assess your clients, get an idea what budget they are operating in and then name your price.
    qwikad.com, May 17, 2019 at 5:42 AM IP