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How much are your willing to pay for a professional logo design?

Discussion in 'Graphics & Multimedia' started by dojodesign, May 15, 2019.

  1. #1
    I recently immigrated from Europe with my family, so I'm trying to rebuild my graphic / website design business in NYC and pricing my services is actually a challenge. I am doing all kinds of work, from logo design to website design and online marketing, I have few specialized portfolios (logo, website, medical), but, as mentioned before, it's difficult to find a common ground for the pricing.

    I have almost 20 years of experience, I'm not a beginner, I do good quality work and had developed a lot of projects in the past. I am running a small studio though, which allows me to give clients a more affordable service (since I don't transfer huge overhead onto their costs).
    SEMrush
    As I had clients who asked for logo work for $50 bucks and others who don't find $1,000 to be too much, I'd like to ask you to tell me how much would you budget for this?

    Really appreciate all the insights.
     
    dojodesign, May 15, 2019 IP
    dmax2020 likes this.
    SEMrush
  2. Brian Ott

    Brian Ott Member

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    #2
    That's a tough one, Graphic Design is very unappreciated because of the proliferation of so-called "Graphic Designers" out there basically giving shoddy work away for a couple of dollars and the lack of awareness among their customers of what constitutes good graphic design. I cannot tell you how many web design customers come to us to create a new website that have a "logo" that is essentially clip art that was "designed" for them. My wife and business partner had an interesting experience with a Fiverrr "Graphic Designer" for a simple ebook graphic that was a long and frustrating experience. (afearlessventure.com/blog/fiverr-design-can-cost-500/)

    So what it really boils down to, is what the market will bear and the clients you target. I for one, appreciate a well-crafted logo and/or design and am willing to pay for it. At a bare minimum, a good Graphic Designer should be easily charging $100 per hour. That kind of pricing also makes it easier to qualify potential clients, if they want professional work at Fiverr prices they should go elsewhere.
     
    Brian Ott, May 16, 2019 IP
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  3. dojodesign

    dojodesign Active Member

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    #3
    Thank you for the response. I do agree there's a huge range of quality / pricing, so it's almost impossible for someone who's not into the business to understand it. I had a client who tried a contest on 99designs and she had to pay (guaranteed contest), even if the outcome wasn't the desired one. it was impossible to actually get the 'designer' to make the edits she needed (the guy didn't speak English and, weird enough, the support was probably outsourced, since, as an American, she found it impossible to get her point across :D)

    So I had to re-do all the work and she paid for an entire new logo. At least in this case she was thrilled with the result and we did the website together as well.

    I don't want to know how Fiverr 'professionals' deliver, though :D
     
    dojodesign, May 16, 2019 IP
  4. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #4
    "As I had clients who asked for logo work for $50 bucks and others who don't find $1,000 to be too much" is probably your answer. Assess your clients, get an idea what budget they are operating in and then name your price.
     
    qwikad.com, May 17, 2019 IP
  5. Simsam

    Simsam Peon

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    #5
    For a simple but quality logo design, I would say around the 500 dollar mark is an expectable average
     
    Simsam, May 23, 2019 IP
  6. Spoiltdiva

    Spoiltdiva Illustrious Member

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    #6
    The advertising firm that I used to work for would pay this and more on a regular basis.
     
    Spoiltdiva, May 23, 2019 IP
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  7. JEET

    JEET Notable Member

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    #7
    Since you are rebuilding, so keep pricing aside, focus on building a client list.
    I suggest you charge different from different clients, instead of a fixed rate...
    Charge start-up companies less for now, and larger companies better.

    See the thing is, if you charge too much, someone else will do it for less.
    Someone more in need of work, may or may not be equally skilled...

    Once you got a client base, a steady income from fixed clients, covered your expenses, then pricing is your choice...
     
    JEET, May 24, 2019 IP
  8. trusted tefl reviews

    trusted tefl reviews Greenhorn

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    #8
    There are some free sites online which will help you design a logo and you can then simply copy and paste the design and lay claim to it yourself. Please never pay anyone through Fiver to design your logo. A good site to look at, to begin with is: https://spark.adobe.com/make/logo-maker/. Hope it helps!
     
    Last edited by a moderator: May 27, 2019
    trusted tefl reviews, May 27, 2019 IP
  9. Brian Ott

    Brian Ott Member

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    #9
    @trusted tefl reviews Your comment is not helpful at all, apparently, you neither read the OP's post nor any of the replies. She is not looking for a cheap logo. She is a professional graphic designer.
     
    Brian Ott, May 27, 2019 IP
  10. dojodesign

    dojodesign Active Member

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    #10
    He he, thanks Brian :D

    Apparently people still think that logo design means "simply copy and paste the design and lay claim to it yourself". Oh my.
     
    dojodesign, May 29, 2019 IP
  11. Brian Ott

    Brian Ott Member

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    #11
    You are welcome. Sometimes these forum posters aggravate me. I guess I'm just a grumpy old man :)
     
    Brian Ott, Jun 25, 2019 IP
  12. monorattlesnake

    monorattlesnake Greenhorn

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    #12
    How about creating 2 or 3 packages? Something along the lines of:
    Package #1:
    - 30min consultation
    - simple logo in vector form
    - 1 set of revisions
    $80

    Package #2:
    - a thorough assessment of your company needs
    - logo along with a detailed brand book that defines company colors, fonts & other assets
    -unlimited* revisions
    $1200

    I find it the easiest to create packages, whenever I'm met with a large discrepancy in prices. This way the client knows exactly what they are getting for the price they are paying. It sets the boundaries and keeps you as a designer safe from never-ending revisions on a $100 project.
     
    monorattlesnake, Nov 12, 2019 IP