Anchor text is definitely important. It tells the search engine that the page being linked to is on this keyword. So it is one of the best SEO techniques.
very very imporant.Don't use the same enchor text all time while linkbuilding for an article.60% time use main keyword as anchor text.30% any second keyword and 10% directly to your mainlink
I personally wouldn't even consider trying to rank for a keyword without using anchor text for my backlinks. Sure, regular backlinks are great but anchor text backlinks are like a compass to tell search engines what your website is about. Of course meta tags and homepage keywords help in this regard, but meta tags and site description keywords can only go so far. When you have website description keywords ALONG with anchor text backlinks that match each other, then you're practically guaranteed to start getting ranked for that keyword. Even without meta tags and keywords, you can STILL get ranked #1 for any keyword if you have enough anchor text backlinks!
Anchor text is the visual representation of your link. If you can put your keyword as the anchor text, it will be helpful to increase your SERP fir the respective keyword(s).
Anchor Tag is counted as essential in terms of SEO.The Search engine optimization is all about how to boost the ranking of a particular website on the search engine. The anchor tag helps in this process by highlighting the keyword phrase along with URL when place of URL is not mentioned.
Using anchor text properly helps you increase your rank for your target keywords. Your anchor text should contain your target keywords and relevant to or descriptive of the page it links/refers users to. For example, if the page you're referring to is about dog training, then your anchor text could say "Dog Training Info" or "More Dog Training Info". Hope that helps. Have a good day!
Anchor Text plays very important role in website.. Promote it doing submissions in directory, classifieds, article..