There has not been much difference after hummingbird update, it shouldn't affect if you have been doing SEO right way. As I posted on other forum. Hummingbird has been rolled out a month ago and we all have been scraping internet for all the information regarding latest update. After going through many articles about new hummingbird algorithm, I have managed to highlight few points which will help SEO community in post Hummingbird era. Follow these highlights to improve your SEO strategy- * Create quality, linkable and relevant content * There is no need to bring in drastic changes in your SEO strategy * Focus less on just keywords and more behind the intention of using it & your customers * Actively engage with your potential customers on blogs and other web 2.0 media * Understand and adapt semantic search * Emphasis more on social media interaction Hope this helps.
Conjecture: if the Hummingbird update to the algo is all about answering questions, maybe adding phrases that answer questions or that presuppose questions may be a way to manipulate our content higher in the rankings. Also content using: Bullet points Percentages ratios numbers dates dollar symbols "how to" "this means" etc.