Same price, I'm sure it will always remain at that pricing, 85$ for leased, and 160$ for owned. - Meti
Seems like they're building a social networking aspect to add onto the forum it self. I don't see a need for it considering there are plugins to do all that already. But for users who rather have more refinement and have it maintained by vbulletin then this is great for them.
They acquired it months ago, I'm sure they would've made the changes back when they acquired it. @DharmaSEO, Internet Brands, Inc. - Meti