What is the MOST keywords you would put into an Adgroup to make it effective? I seem to get the impression that 5-10 is good, and more than that would hurt it. And would that also include exact and phrase matching?
I like to use 5-10 myself, in quotes and brackets only. They are usually long tail 3-5 word phrases. I'm having very good success with that formula. I know several people still recommend starting with 100's then narrowing it down. This allows you to find keyword phrases that are profitable that you would otherwise have missed. Really can't argue with that logic. I think the trend right now among super ppc users is leaning towards one keyword phrase per adgroup, and having several adgroups (i.e. the creation of software like speedppc). The idea, I suppose, is to improve quality score, ranking and conversions. It also makes it extremely easy to narrow down which adgroups are profitable since you only have one keyword, one landing page, one ad, etc...
I prefer one, maybe two keywords for each adgroup. It's all about more relevant ad copy. Plus, it makes it easier to see what keywords are doing well in the adgroup level management pages.
I wouldn't start with more than 25 keywords per adgroup. Less is better as others have already mentioned.
I don't think any of mine have more than dozen - fewer if you discount negative terms. However, there's really no 'right' answer as each campaign will vary. I would say though that once you start getting above 30 or so, you should probably think about whether your group structure needs looking at... Jon
5-10 sounds about right. Anything more then that and you should be looking into breaking the words/phrases apart. The more specific the better!
1 to 3 seem to work best, making it easy to pause, resume and as mentioned above to check the cost & best performung.
My idea is you need to use 50 words per adgroup For more info on PPC Marketing in India just visit this blog http://www.praveenkodur.com/blog/2007/07/pay-per-click-ppc-marketing-india/
I also go with the wisdom of less is better. It is definitely true of adwords. Ideally you would want to only have 3 per adgroup if you are targeting extremely well...One keyword with all three match types. I have noticed that all of my adgroups running on this platform shoot up in quality score much quicker, even if the ad itself is not that good...YET! But I also have adgroups with more keywords, but they are usually just keyword phrases with words switched around. For example: free widget download free download widget widget download free widget free download download widget free etc. etc. etc. All 3 of the same words are included in each phrase so I put those all in teh same adgroup with all three matchtypes as well and eventually wittle the less converting ones down later on.
I agree that less is better. Running smaller adgroups of tightly-related phrases allows me to see which are the winners and losers quickly without racking up a huge bill. It also makes it easier to write the ad and gain a better QS, as well as make split testing more effective.
It depends on what ads group you want to set up .1-10 is the best ,but if you have many keywords ,you will need to word very hard to add it to your ads group ,so just remember that the best way is to add related keywords in it ,and make sure that your keywords are related to your ads test,it is the most important
I also like 3 keywords per adgroup using all three match types on a single keyword Keyword "Keyword" [Keyword]
As per the as campaighn, we can choose the number of adgroups we have to target. as to adgroup targeted we can use specific number of keywords. keywords may be 1 or more but make as less as possible. The keyword have to be specific not usless.
I average about 5-10. However, this can very greatly. If the keywords are very similar and highly related that number can climb (for me) to 20-30. But that is rare. My most successful adgroups have about 5.
If you're not paying for keywords not being clicked on, how much does it hurt to have them in your AdGroup?
I found out the hard way that a lot of keywords will trigger your ads more often and drive more traffic, but low quality traffic. I actually reduced my ad spend by more than 60%, my traffic dropped from 600 a day to 150-200 a day, but my revenue stayed about the same.
There are a ton of variations of keywords. As long as you have a common keyword phrase in all of the variations of your long tail keyword, there is no reason you can't use 25 - (75 with all of the match types). If you're going to use 1 per adgroup and optimize a landing page for every adgroup, why not just use DPO? Making and maintaining a landing page for every adgroup seems extremely over the top, unless that is the only job you have; Very time consuming...