Hello Digital Point Members, I would like to know how many websites here actually have a clear mission statement on their websites. As unlikely as it seem, mission statements do have a impact on your website credibility; plus it gives you and your visitors an idea as to what it is you are trying to achieve.
can you give us an example of a mission statement? do you mean like, "our goal is to be your number one resource for wallpapers on the internet" ?
I think every website had a mission statement, if not in terms of making a big portal or the best site, some small sites have a mission to maybe sell 1000 products to its visitors, others might have a mission statement in terms of earnings. Although not every website makes to achieve its mission.
We used to have a mission statement, but ironically realized that most clients didn't visit the website for anything other than reassurance. I do believe mission statements are necessary, but it truly depends on the products or services offered. I would rather have clients perceive the value of our service as to how it will benefit them; not our business plans in terms of company goals. One motto we stand by: "Under Promise and Over Deliver". If in need of a mission statement, that's it! For the most part, I find them to be assurance when I play the role of an end user/searcher!
Do our visitor really read or care about our mission statement? If so, how many words/pages would be appropriate to describe about our mission statement? (I don't want to bored them to death). Cheers!