Hi, Does anyone know where I can find out how many people browsing the web actually go beyond page 1 when searching. I appreciate that this will vary according to search term or category but I'm just looking for averages. Ideally I'd like to know, on average, what percentage go to page 2 how many to page 3, how many to page 4 and how many go further. If anyone has this data or knows where I can get the data I'd be very grateful. Thank You Nick
Good question nickbonnaud, I would say that it depends on what sort of search the person is doing. For instance if I am casually searching for something then I probably will not go beyond page 2, however if I am searching to buy something then I will go to as many pages deep as the search merits.
This recent chikita study gives the percentage clicks for positions 1-20 i.e. page 1 and 2 http://chitika.com/research/2010/the-value-of-google-result-positioning/
The results on page 2 tend to be less relevant, from what I have seen. I often browse through several pages, but by the time I get past 4 or 5 pages the results are pretty poor.
Depends on the search engine. On Google, I find myself on page 1, often in the top 3. Bing is different for my targeted keywords; I have to move to page 2 or 3 to find them. If someone was searching for my keywords, I hope they make it to page 2 on Bing...
It's almost as though Google had a ranking system that deliberately placed the most relevant results at the top of the first page and then...oh hold on...I think I'm on to something....
I find myself searching past the first page more frequently as results become 'spammed' with commercial pages. Not that they fit the true definition of spam, but that they command such a large market that they often crowd out more useful results. This is especially problematic when you want to find more than just 'mainstream' information about items which can be purchased. At times, I almost wish there was a 'non-commercial' option that didn't exclude 75% of the modern web.