I have a fairly large list of keywords I'm starting to cut down to size, and I'm wondering what general guidelines you all use to eliminate non-productive keywords. How many impressions do you allow without a click before you delete the keyword? AJ
I would check my ad text before dumping a keyword. You might want to move all your non clicked keywords into a different ad group and start working on new ad copy for them. My opinion is that dumping a keyword is the last action to do.
That's interesting. Usually I make one ad copy for one keyword(with some variations) If CTR is low, I would try to make another ad copy for it. But if the conversion is too low, I would eliminate the key word.