When you create a new campaign in AdWords with a new addgroup how many keywords do you add to the ad ? 10, 100, 1000 ? And how long are you waiting before starting to optimize your ads and keywords choice ? thanks.
2,000 per ad group if my memory is correct. 50,000 is the standard account limit. As far as optimizing ads/keywords - I start the moment enough data is available to do so.
Thanks GuyFromChicago. Are you using one ad group for one keyword and its derivatives like I don't know "google adwords". After you try to find all the keywords near the first one "google adword", etc... Or do you write several ads and put all your keywords in the same ad group ? cheers.
ok, so it seems there are two schools as we say in France (I don't know the saying in english sorry ). I already tried one ad group with several ads and thousands of keywords. Now I'm gonna try few keywords per ad group but several ad groups. Thanks chad.
I start with a base set of keywords and write multiple (usually 5+) ads for that ad group. As data starts coming in I revise keyword selection and ads based on what's working. In terms of how many keywords per group...all depends on what makes sense. If I can write an ad that works well with 2,000 keywords (dynamic keyword insertion is key here) I'll do it. I have some ad groups with 2K keywords and some ad groups with 1 keyword. I'm covering everything in between that range in other ad groups as well.
Oh ok GuyFromChicago interesting. Is the dynamic keyword insertion something like that {Keyword:someword} ? I should definitely do that. thanks
Hi dd! We would say in English "two schools of thought" But I think there's only one "school of thought" here. Do what ever makes sense in organizing your groups. For example, you may be selling a product that does have a couple thousand keywords directly related to that one product (including negatives) where another product may only have 100. The key is to keep your groups as tight as you can, tying relevance to the ad, landing page and keyword to your list. Whatever that level of "tightness" might be for your particular product/service.
As many as needed, and as few as you can to do that. For example, for my arborist ad, I put in "arborist" or "certified arborist" but with every suburb name: Portland arborist Beaverton arborist etc. etc. Now, pruning is just about the same thing. But I made a separate ad for pruning with each city name before "pruning". Then a separate ad for "tree service" A separate ad for "tree surgeon". The ad campaign was less effective when I tried to squeeze multiple terms meaning the same thing into one ad. Lawn installation should be one ad. And "Portland sod" should be a separate ad. So include a lot of keywords, and couple them with regions or cities if needed. But isolate them into as many separate ads as needed. That way the ad text will "catch" someone's eye because it's got text nearly the same as what they typed. If you are selling to a city or region, be sure to put in your region as a coupled keyword in-phrase or you will quickly demolish your CTR click through rate.