How many keywords?

Hey. Here is a little Poll (have fun and help us novices at the same time )

What's the average, max and min number of keywords in your adgroups?

cheers

 

For me its:

minimum = 1
Max = 50 and above

But really depends what i'm trying to do with the adgroup

 

Mine are: min 50
max 600
avg 150

what I try to learn with this poll is whether people tend to do less keywords in more adgroups or viceversa.

 

Min:150
av: 300
Max 800

Negatives (Campaign): 600

 

I read alot on the internet about keywords, some also say that 3 keywords are better?

Whats your opinion about only 3 keywords??

 

^ the number of keywords depends on how big your campaign or program is. like, how big your targeted market and product can be. so, say 3... may be it's just a verry li'l enterprise working on targeted consumers and using targeted keywords.

for big ones, i don't think 3 kws are enough.... that's a no-no.

 

Min. 100
Maximum 2000



Tim

 

i usually play with about 10... and stick to them if they are good at getting some good traffic

 

Does Google care about your number of kws? I mean, is it good to get rid of all kws that do not generate any impression?

 

no, is not a problem - each keyword has its own quality score and do not has influence on other keyword.

Actually, You should avoid deleting keywords from your campaigns - normally you delete keywords in two reasons (rare situations):

- The keyword is inactive for search and it is not relevant for your campaign;
- The keyword is performing bad (negative ROI) and you have already tried all possible techniques to make it positive (directing to a specific more relevant landing page, moving to a separate adgroup, lowering bid, non dynamic ad, etc..)

 

min 10
max 100
i like it targeted

 

I always thought under ten, I am very suprised by those who use over 50!!

 

Do you run very popular products? I have hard time trying to get traffic with so few keywords.

 

When you guys talk about 100 to 600 KWDS, did you include combinations and two word phrases?

 

There is no real "maximum keywords" in my opinion. Depending on each campaign it differs and how much variety you want to have. Using more keywords doesn't really hurt your others so it's not such a bad thing. Campaigns that are saturated will need many keywords just to get visitors while others which are more niche may only need 10. Best to just try and test out what is best for you.

 

My groups usually vary between 2 and 30 keywords.

I would tend to go with smaller groups rather than larger, depending on how similar your keywords are. Because each group has its own ad, I try to group my keywords into groups that are very similar so that that ad focuses specifically on those keywords. Especially because if the keyword is in the ad, it will be highlighted when the ad appears.

 

40 per group

 

i splid my keywords into different adgroups with 50 Key max per adgroup.

 

One of my friends have campaign (he advertise method of learning language) and he have min. 10 adgroups 1000 keywords each.

I wrote about it before: http://forums.digitalpoint.com/showthread.php?t=142869

For me is not normal but... Do you see reasons for this proceed?