Create ad group according to your keywords..........and there should be only most related keywords in group....these keywords should not be more than 20 .......if you are targeting few keywords then it will be more easy to target and analysis the keywords effective index................
somewhere i read more keyword will drive more traffic .. so actually now i made up some 100's of keywords ..
No of kywords doesn't matter ! Use effective keywords. Choose keywords which is most searched for using google trends. Donot choose a complex keyword,better choose a simple keyword which is searched by a naive user.
You have to have 2 separate campaigns, 1 for search and another for content. For search network, you need to have ideally 1 kw per adgrp. For content, its ideal to have 30-50 kws on a single theme, with a relevant ad. The above is for best results.
Can we seperate by ads group instead? 1 ad-group just for content. The rest of the groups for keywords. We can only have 25 campaign max, I don't want to waste 2 campaigns for a single product. Anyone pls advise?
If you combine search & content networks, your CTR will drop drastically and your QS will be lower. Ultimately, you'll have to bid more to get a decent position. So please do not do that mistake.
too many keywords will not be handle as you have to do stuffing in an article too.So,keep your keywords limited but take the keywords which have high search rate and dont be random. This tip is surely workable for you,i use it and i m making good results with this. Thanks
I'm a newbie to the adWords program and trying to understand it better. Can you pls elaborate on why adding just 1 keyword per adGroup is better?
my suggestion is using buying emotion keywords... for e.g. instead of using weight loss try use weight loss review site or weight loss supplement.... Explanation: Weight loss - user may just want to search some easy weight loss tips or books Weight loss review site - the user are ready to buy the products and searching and comparing. same goes to weight loss supplement
This is incorrect. Your content network and Google search Quality Scores are SEPARATE - neither one affects the other (also, your Search Partners QS is also separate)
if you dont add 1 key per adgroup then it will look spammy and traffic will not be attracted.so,its better to add i keyword per adgroup
You can use as many as possible but sticking to google's recommendation does help... as the ads are more related to the keywords... which will help you get good quality score.