How many keywords per PPC Ad?

Discussion in 'General Marketing' started by Ivan40, Apr 20, 2007.

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  1. #1
    Hi Everyone,

    I am not sure how many keywords per PPC ad I should use. Some people say to limit the amount while others say to put as many as you want. Is there a general rule?

    Thanks,

    Ivan
     
    Ivan40, Apr 20, 2007 IP
  2. 8everything

    8everything Peon

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    #2
    Best strategie is to use 3 keywords (I think I got this idea off shoemoney's blog) anyways, on the left of the ad, you'll have a keyword, center: the keyword again and right: keyword one last time. So the keyword can't be missed. Don't make it look too redundant though
     
    8everything, Apr 20, 2007 IP
  3. blastboy

    blastboy Peon

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    #3
    Warning to you Ivan, DO NOT put as much keyword as you like , it will lower your quality score and adversely affect your ad.
     
    blastboy, Apr 20, 2007 IP
  4. Ivan40

    Ivan40 Guest

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    #4
    I normally start with 10-20 and then remove the ones that don't convert. Is this okay?

    Ivan
     
    Ivan40, Apr 21, 2007 IP
  5. global results

    global results Peon

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    #5
    Good day,

    I normally use up to 25 in one ad group sometimes more.
     
    global results, Apr 21, 2007 IP
  6. messa

    messa Peon

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    #6
    The people on these forums are not really the best to ask for these questions.

    If your goal is like most and are looking to pay the lowest cost for keywords etc. then you'll want to have up to hundreds or thousands of keywords divided into groups/categories that have a simular target.
    Divide these into groups or categories of about 10-20 each.

    Good luck!
     
    messa, Apr 21, 2007 IP