does anyone know how many keywords on the homepage is too many? or is there not such a thing has having too many of the same keyword on the homepage. lets say my keywords is gadget. so i have gadget in the domain name. i will have it in every name of the individual .html page. and then on the home page i will have the word gadget in every category name, and then on each individual list item I will have the word gadget after the name of the gadget. ie. kitchen gadget, scientific calculator gadgets. so i might be looking at over 200 occurrences of the keyword gadget... will google dump me for that?
It depends on you actually on how many keywords you want to target but it takes a lot of hard work for all your keywords to get to your desired ranking..
Each page should focus on a single keyword phrase IMO... possibly 2-3 keyword phrases if they are VERY similar. The home page is really the one exception where you can target a few not-so-similar keyword phrases. The keyword phrases that the page is targeting should appear in the <title> of that page since the <title> is the MOST important on-page ranking factor. For example, if I have a site where consumers can find loans online, I might have a product page for each loan type - mortgages, refinance, home equity, auto, credit cards. So I might end up with something like the following for my product pages: http://www.example.com/mortgage-loans/ - <title>Mortgage - Mortgage Loans - Mortgage Home Loans</title> http://www.example.com/refinance-loans/ - <title>Refinance - Mortgage Refinance - Refinance Loans</title> http://www.example.com/home-equity-loans/ - <title>Home Equity - Home Equity Loans</title> http://www.example.com/auto-loans/ - <title>Auto Loans</title> http://www.example.com/credit-cards/ - <title>Credit Cards</title> Notice that when I have multiple keyword phrases in my <title> that they are VERY similar, typically only different by one word each from the targeted keyword phrase. I always list the most important phrase I want the page to rank for first and typically repeat it as part of each subsequent phrase I might include in the <title>. I also want to make sure that the keyword phrase being targeted has the highest keyword density within the <title>. "mortgage" for instance is 3 of the 6 words in my <title>... it has a 50 % density AND is listed first. It's obvious to the engines that this page is mainly about mortgage and some slight variations of that. Your home page is usually the one exception. Since most sites have a MUCH easier time getting links to their home page, it's often easier to get your home page to rank for your "money" terms. Because if this you may want your home page to rank for several different not-so-similar head terms. If refinance, mortgage, and home equity drive the most revenue for my loans site, respectively, then my home page <title> might be something like: <title>Refinance - Mortgage Refinance - Mortgage - Home Equtiy</title> Again "refinance" is 1st because it is the most important. Both "refinance" and "mortgage" have a 33.33% keyword density each, with the lesser important "home" and "equity" keywords having a 16.66% density each. So when I SEO a page I focus on making sure the targeted keyword phrase(s) appears in the <title>. Then I try to make sure my most important keyword phrase (1st from the <title> or a slight variation) appears in the <h1>. I try to include 4-6 <h2>s on each page. So the header of each little widget or component or section of a page I will render as an <h2>. If my <title> contains multiple keyword phrases I try work these (and slight variations) into the <h2>s. The content itself then doesn't have to have very many occurences of the keywords and phrases. I typically, try to have 10-20 occurences per page. I think 200 occurences of a keyword on ANY page is spam personally. I really don't pay that much attention to keyword densities in the content of the page... mostly only within the <title>, <h1> and <h2> elements since these are the 3 most important ranking factors on a page. But I think anything above a 5% keyword density starts to look like you are spamming the word for SEO purposes. It doesn't read or sound naturally. My pages probably average a 1.5-3% keyword density for the targeted keywords and keyword phrases. If you have 200 occurences at a 5% density that means your home page would need at LEAST 4000 (200x20) words on it for it to read even halfway natural. Most pages typically have 200-500 words of content so IMO you should have "gadgets" appear on the page at MOST between 10 and 25 times if you have 200 to 500 words of content and are targetting a 5% density (which is high IMO... 1 out of every 20 words).
2-3 keywords per page maximum. Remember you are creating your website for your customers and not search engines.I wouldn't read a page with a keyword appearing 200 times.
You want to scatter your targeted keyword with other relevant keywords on each page. Google will like what they see and the spider will pick up on the fact that you are using lots of keywords to talk about each topic. The best thing to do is create 1 page for each keyword and then use relevant keywords around it. Think Latent Semantic Indexing and you should be well off.
you always focus on a single kw per page. however, it is a good isea to get your content written focusing on a few secondary keywords related to your primary one. when you do link building, you should not just point all links towards one single kw which will look suspicious in the eyes of google. to be on the safe side, you should use another 2-3 relevant kw for link building using anchor text. if your primary kw is "discount widget" then you can use "cheap widget" "buy widgets onlie" "widgets online" could be your secondary keyword. do proper kw research to know which are the relevant kw you need to use. regarding using one single kw too many times on your site, it will be looked as kwyword spamming if you use one kw too many times. around 1% - 2% kw density is good enough in my view. or use a simple rule of thumb of using your keyword once in every 100 words or so.