hi there, I have around 25 keywords in one adgroup and seem half of them are having low impression or no impression. Pls advise as I am not getting much sales through this Adwords. Thanks Tze
25 is usually the "magic" number - what you might want to do is either delete the underperforming keywords, or place them in a new adgroup. It can also help to increase your daily budget, but if you do this, make sure to keep a close eye on your ads so that you don't get too many clicks.
Deleting is better. And add some 2 or 3 words keywords if you dont have any. And remember, the more relevant keywords you can put in your add is also good while you want searchers read your add and click on it.
I just started a campaign with 100 phrases so I don't understand: Why is 25 the magic number? Is that based on experience or something I've missed in my research? If you have any background on this, PLEASE let me know, thanks!
I use about 3-4 per ad group max. If I have others I creat new ad groups. That way I can really get the ad tailored to the keywords.
I have heard that on Google in general, they only read the top 25-50 keywords in each adgroup. So if you throw 100 in there, 50-75 of them may not be active. It's not worth the risk. Use several adgroups (divide them by theme) and create a new ad for each that speaks to that adgroup specifically. It will increase your CTR dramatically.
It's only the content network that doesn't use all your keywords. When they establish the theme of an adgroup for a content network campaign, they only use the first 50 keywords. This doesn't apply to search campaigns where every keyword is considered separately. But I think 25 is probably too high to be at optimum effectiveness- 1 to 4 is more manageable, gives you the option to target your ad creative more closely.
seems like everyone has different ideas and suggestions on the strategy. What CTR is considered acceptable???
There is no real answer for this, you want to group they keywords which are similar together so you can make your ad as targeted to those keywords as possible
The correct way to structure your adgroups IMO is for around your top 30% keywords (on impressions) ... 1-2-1 them. This means put 1 keyword to 1 adgroup. For the rest of them, split them into tightly themed Adgroups. There really is no *magic number* or anything like that - if they are themed you can have as many as you want in. The trouble however, is tracking the keywords to the Ads. You should always 'split test' Ad A vs Ad B... well the more keywords you have in there, the less conclusive the results are, when looking at your adgroups. Say you have done some research and found 100 keywords for your campaign. Roughly 30 of these should be placed into their own Adgroup, with only 1 keyword in it. The other 70 will be tightly themed but personally speaking, the most I tend to have in an adgroup when I decide to cluster, is around 10-15. The 30% is only a guide - you may find 35% of your keywords generate a hell of a lot of impressions/clicks so you 1-2-1 them and cluster the remaining 65%. If you structure your account correctly and split test, you can't really go far wrong.