How many keywords do you usually manage in one single group?

I have four groups in one campaign that targeted at US. Each one of these four groups has more than 300 keywords. Sounds a little bit too more?

I wonder if i should regroup these keywords by relevance, and then write more relevance ads for each group?

I have used Campaign Optimizer, i am worried about that deleting old group might decrease the performace, especially historical performace/QS, ads performance...etc.

What should i do?

 

The most SEO consultants recommend less than 20 keywords in one ad group. I do the same. If one of this keyword is killing, you can make the separate group for this one for better tracking and bids management.

 

nice tips, hotbacon. I'll try this.

 

thanks, i will give it a try and tell you guys the result.

 

Yes never utilized more then 20 keywords in one group but also ad some negetive keywords

 

all this advice is junk...

the answer is yes, break those 300 keywords up into tiny little groups of keywords and write the best text ad you possible can for each adgroup.

If you are not good at keyword clustering then I highly recommend putting each keyword into its own adgroup till you get good at things.

Dont worry about breaking things up, your performance will only increase. I have never seen going from 300 keywords in one adgroup to 1-1 adgrouping with a decrease in performance.

 

If it's a search network campaign: 25 keywords maximum

If it's a content network campaign: 50 keywords maximum

 

Cool stuff I'll try this.

 

An ad group per keyword is the best way to target your ads. Then you can write your ads specifically for that keyword. The tighter campaign structure will also help your Quality Score too. I usually add misspellings to the same ad group as the same ad will apply

 

I use 500 per AG while some professionals recommend more than 5000 relative

 

I and my partner maintaining 50 keywords only for our site.

 

It's all about keeping the grouping of keywords relevent.

If you have 20 keywords that are all very related and work well with the text in your ad and the text on your landing page then that is one adgroup.

Equally you might find that you have some keywords that just don't sit with you other keywords and they should go into their own group.

So to answer the question, there isn't really a set number. It's all about grouping the keywords into related groupings that are relevent to the text in the ad and the text on the landing page.

I hope that helps.

Cheers
Mike

 

As everybody know that out of total number of keywords only 10% keywords are those which generate maximum traffic and conversion volume. So, one should keep focus on those and put them in adgroups accordingly. They might be 20 - 30 per adgroup and might be more adgroups for these keywords.

hope i have contributed little.

 

This is very simple indeed:

If the keyword gets a very small amount of impressions? By all means have it in a very relevant Ad Group with other keywords that also get a small amount of impressions.

If it receives by what you see as a moderate or more amount of impressions - then put it into it's very own Ad Group. But be sure not to have different match types in the same Ad Group.

For instance you could have:

[blue widgets] - this gets a very tiny amount of weekly impressions.
[purple widgets] - this too, gets a very tiny amount of impressions.
[green widgets] - this gets a moderate amount of impressions.
[yellow widgets] - this gets a lot of impressions.


[Blue widgets] and [purple widgets] could just go into their own Ad Group and have an ad that covers them both. However the other 2 (green & yellow) should go into their own Ad Group.

The same applies for Broad & Phrase really, although I only ever use Broad & Phrase to find out more Exact Matches.

I don't agree with this 'no more than 20 per ad group' et al. If it's getting impressions to make a difference, then it deserves it's own Ad Group.