As the title says, How many hops it takes to know that a niche is working? I guess it depends on the niche, but... usually, whats the average you use to get conclusions? So far I've had 70 hops, no sales... Thanks,
If it's free traffic, i dont care much since it's free... But if you're paying for your traffic, as a general rule, you want your traffic to convert at 1%, however you want to make sure that the cost is less than your commssion. And if your traffic is really targeted I usually let it go for 300 adwords clicks...not hops
Usually I will go to 300-500 hops before I quit the product. If I get 1 sale for 300 hops - I try to change the landing page, well, I try to understand why it took so many hops. If I do everything possible on my end to increase the conversions but it doesn't happen - then I quit it. Alex
Try to go up to 500 hops, especially if it's free traffic. If you don't see a sale after 100 hops, try to alter the landing page or target different keywords.
Thanks for the replies... my traffic come from PPC, reaching the 100 hops soon. Sometimes i wonder if its clickbank's system not registering the sales...
70 is way too low. It takes at least several days and around 10x product's earned per sale value worth PPC traffic to figure out if it works or not. If you are running organic you will still need as many clicks for data to be at least somewhat statistically reliable.
That could be from a previous days hop and they just went straight to the merchants page and you got credit because yours is the last cookie they had.
500 seems like a reasonable amount. I know it's easy to get discouraged from bad early results, but really you have to have a decent sample size for the conversion rates to become meaningful.
I don't care if it's free traffic - for example, if I make a keyworded page with Squidoo and it ranks high enough to receive organic search engine traffic. But with PPC I normally go for 200 - 300 hops per ad group. I test with at least 3 ad groups (5 ad groups in most cases). Yes, quite a bit of money needed to find a winner...but, that's the way of life for an affiliate marketer... you win some...and you lose some. And this I can tell you - Once you've found a WINNER, you PRINT cash.
the good thing is with free traffic / seo stuff, even if you're not having any luck you can leave the niche but leave all your resources up and who knows a sale might start to coming through ... so if you're ppc isn't just direct linking, i.e. you have your own page up etc, put some time into seo also ... some products seem better suited to organic sales than ppc
You can't draw any conclusions based on 70 hops. Most clickbank products won't even convert at 1% with targeted traffic. I think 300-500 hops is a pretty good "test" before moving onto the next product.