How many clicks do you generally allow on a keyword w/o a conversion before you disable that keyword?
Hello, The Question you asked is one that could explode a huge debate here on DP, and am honored to offer my response..lol The best advice I can offer with Adwords, is you do Split Testing. This involves running multiple (Depending on your Budget!) and monitor well and this way you will determine the best results from the landing pages and campaign designs. The Clicks could be many, but no sales, generally depending on the product, you could make 1 - 4 sales for every 100 Clicks. It means that you could make a sale on your first click, or the 100th click but could go beyond! My advice, if its more than 150 clicks and none yet, consider pausing that campaign. Hope that helps. Patrick.
That totally depends on your niche - I'm in travel and conversion rates are historically lower as people browse a lot more to find good deals. It totally depends on your own figures: turn off your keywords once they reach a point where it is too expensive to keep them on (i.e. if a keyword reaches £100 in spend and your commission per sale is £99 then you've spent too much - turn it off) However, patswald is totally correct - you should be split testing all the time - testing out conversion rates for different landing pages, using Google Website Optimiser etc. My advice is to use your natural traffic to help optimise your site for conversion levels (use Google website optimiser) and then try PPC - once you know your site is as profitable as it can be, so you KNOW you've iven a keyword the best chance possible
Basically what JHardy said. If you reach the point where you spend more than what you'd make from a sale, that keyword is not profitable. I agree too you should always test different ads and landing pages.
I don't worry about number of clicks - I just use the keyword until it reaches the amount of the product i am selling
No one can say a number, it depends on the product, the niche, the cost. I am with ChrisBa on this one - I don't remove a keyword until there is no ROI (or there are waaaay to many of those to track). Also also make tests before remove a keyword - different ad copy, different landing page. Both these things have a HUGE impact on the conversion rate.