Hello, I wonder how many PPC clicks you spend on a new merchant when doing PPC-CPA arbitrage to see whether that offer converts. 100? 1'000? Cheers!
I guess you will find different aproaches to this: 100 clicks or spent as much as 2 conversions or spend $100... and so on. I think it is important to feel confortable with whatever method you are using, test and see what works best for yourself. I hope this helps but maybe other DP users can give you more detailed advice. Good luck