How Many Clicks Does It Take Until Someone Buys A Product?

Discussion in 'Google AdWords' started by egustafson88, Mar 27, 2006.

  1. #1
    I have almost 100 clicks for one ad. How many more should i expect until someone buys the product? Thanks for any response.
     
    egustafson88, Mar 27, 2006 IP
  2. Artik

    Artik Peon

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    #2
    :confused:

    you never know

    for some products 1 out of 1000 for some 1 out of 10
     
    Artik, Mar 27, 2006 IP
  3. egustafson88

    egustafson88 Peon

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    #3
    what about unlimited download sites? Like unlimiteddownloads.com?
     
    egustafson88, Mar 27, 2006 IP
  4. ju2ltd

    ju2ltd Peon

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    #4
    Don't know for sure so many variables. I hear figures in the region of 2-5% sales conversions banded around for top notch online retail sites but it all depends on how persuasive your architecture is & how good your call to actions are. If a potential customer finds all the information they need on your site, the copy is well written and the site is easy to use then conversions are going to be high. Put some Analytics in place and look at your click throughs for each stage in the buying process and make changes where necessary.
     
    ju2ltd, Mar 28, 2006 IP
  5. egustafson88

    egustafson88 Peon

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    #5
    i don't have a website, im just using adwords and using affiliate's sites. Anyone have a quick answer from their campaigns. How many clicks did it take until someone bought the product? Thanks ju2, just the info is over my head right now. Need a simpler answer.
     
    egustafson88, Mar 28, 2006 IP
  6. Edynas

    Edynas Peon

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    #6
    Like they said....it depends on the product, price, salespitch, trustworthyness of the site and also on your ad.

    There is no simple answer. You just have to try and figure it out yourself and for every other campain it is something different.

    But if after 300-400 clicks no sale I would stop this and find an other campain if I were you.
     
    Edynas, Mar 28, 2006 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    Depends on the numbers. What if you get 300-400 clicks at $.05 and your commission/profit on whatever your offering is $30?

    egustafson88, you just need to do the math to see at what point the product/service you're promoting becomes ineffective.
     
    GuyFromChicago, Mar 28, 2006 IP
  8. ccasselman

    ccasselman Peon

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    #8
    Are you just sending to someone's else site or to your own sales page. Most sites can't sell their own products.

    If you target the correct ads with the correct words, you should get sales way before 100 clicks. I would revisit how you pick and test the products.

    chad
     
    ccasselman, Mar 28, 2006 IP
  9. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #9
    All depends on what you're selling and how the long the sales process is. General blanket statements just don't work in these situations - you have to do the math to determine at what point it's profitable or not.
     
    GuyFromChicago, Mar 28, 2006 IP
  10. Roxyyo

    Roxyyo Peon

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    #10
    Well, sorry but there is no quick answer. Things are complicated by user behaviour, someone might click on your ad, hit back, click someone else's, click back again, boss walks in, hit the panic button...leave it for a few days...show the wife (this time typing your URL in the address bar) etc. etc. It really depends on the purchase situation and what kind of product you have. If you're selling something high-ticket with lots of variation between offers (like custom made guitars or jewelry), emotional purchases etc. You will not have high conversion rates straight through your PPC, like you would with something stock like an ipod or office supplies.

    IP tracking is great because you can see returning visitors and tie it to the conversions. Again this is complicated further by searching at work and buying at home, etc. All these are possible scenarios.
     
    Roxyyo, Mar 28, 2006 IP