Hi there, Does anyone know what the average of campaigns per employee is normal? My company is currently selling campaigns with a limit to 100 keywords in the packages. How many of these packages do you thing a normal employee should be able to handle without overloading himself with work?
Cyherus, It really depends on your employees' experience and how comfortable they are with AdWords. I have been managing PPC accounts over 5 years now am in comfortable managing 500k+ keyword accounts. The campaign structure and optimization tools make a huge difference in managing. If you have guidelines and methods of how to manage an AdWords campaign, you're already ahead of the game. Good Luck. Cheers
How many 500+ keywords campaigns can you handle during a month? Im thinking about selling packages with max 100 keywords (I will do customs ones as well, but Iæm trying to keep it general now). Ive estimated that they will take up 5 hours a month each. Thats 100 hours a month in total or 5 hours a day, if you work 20 day months. That leaves a bit of room in case you have to do some extra work on some of the accounts. What do you guys think? An average consultant should do 20 campaigns with 100 keywords max in each campaign? Im talking general, so please dont come with that "depends on the campaign stuff". General.
100 keywords for an account manager is small... very small. My average client has over 100k+ keywords with several of them containing over 500k+ As Nav said, it really depends on experience. I would say a newbie account manager can handle 3 clients easily of no more than 50k - 100k keywords. A highly experienced campaign manager can probably handle about 10 clients with 100k keywords more or less per client. Rather than trying to piece out how many keywords an employee can handle, I think a better model would be to maintain a specific ROI per employee. Therefore an employee handling 20k in revenue and being paid 5k per month has an ROI of 4 attached to him. If your employee ROI goal is 5 then a 5k salary needs to maintain 25k in client revenue.
Is it a good idea to limit a client to the number of keywords, campaigns and adgroups they can have. Does this not limit the functionality of AdWords and therefore it's effectivness? How do people tend to charge for AdWords management?
Good post. I'm just trying to calculate when it's a good idea for me to hire another consulent. Were in a small market (Norway) so there are were few players that operate with 10 000+ keywords. The small clients normally only need 50-200 keywords, while the middle one have 200 to 1000. Most of the clients above that could be considered big clients in the norwegian market.
I'd say that it depends on the budget of the accounts as well. If an account has a $50 per day spend, then there's no need to check your advert tests or keyword performance every day. If an account has a $5000 per day spend, you'll get data that much more quickly, so the campaign will require much more work. Before I turned my hand to PPC, I used to work for a catalogue company that sold pretty much everything. Their PPC campaign was big enough that it would be a full time job for one person by itself...