http://www.insurancedaily.co.uk/2008/04/30/virgin-money-withdraws-insurance-affiliate-schemes/ I just read it (only a month or so after it was posted) and wondered how many people have seen a dramatic impact and whether affiliates in general may expect to see some other major changes in affiliate marketing. I expect mortgage, new loans and various other things might be affected. However, with corporations looking at SEO to bring in more traffic, it opens up another can of worms where any legitimate techniques might be compromised when it gets abused by them. The quote below indicates that corporate invasion into social web traffic will make it 100% worthless in terms of perceived quality - as Google doesn't want anyone else providing 'quality traffic' other than themselves.