According to a report by Reuters, only 25 percent of smartphone buyers as a whole planned to stick with the operating system of their current phone, compared to 59 percent of iPhone users. Interesting figure. Makes one wonder whether it has anything to do with hardware, or simply brand imaging… What do you think? Link: http://www.appleinsider.com/articles/10/11/29/apple_iphone_user_loyalty_twice_that_of_android.html
It’s widely known that Apple’s strength is how it manages its brand. They keep it simple, minimalistic and stylish, which got picked up by hipsters and everybody who likes the image. Kinda the same for Blackberry I think, only does BB has a more mature and business like flair to it. Would explain why it also scored high.