How long would you give

Discussion in 'Google AdWords' started by Bendy bully, Feb 22, 2008.

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  1. #1
    Before removing keywords that aren't being clicked on in an ad? Granted its oinly been a few days but i just wondered how long is a good period before your certain that some keywords are worth dropping (and also is it worth raising the budget to make sure that you get a good viewing before dropping some?)

    Thanks for your help
     
    Bendy bully, Feb 22, 2008 IP
  2. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #2
    About 3-4 days. Maximum a week. If it doesn't get any impressions, you should remove it.

    If it gets clicked, but doesn't bring lots of clicks, you can try moving it into separate adgroup and write a specific ad.
     
    bl4ckmaN^, Feb 22, 2008 IP
  3. jytographix

    jytographix Peon

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    #3
    Maximum 10 days and then move to a new campaign.
     
    jytographix, Feb 23, 2008 IP
  4. Paule

    Paule Guest

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    #4
    If you have keywords that have not been clicked on then that means that there is no requirement for your chosen keyword's or phrase and that they need a rethink!

    Take a trip to the lens in the link below there is some advice there!
     
    Paule, Feb 23, 2008 IP