How long should I run ppc to test it?

Heya guys, how long should I run PPC to test it? Is enough 3 days? I just wanna test the CTR and ROI, 3 days is enough?

 

It depends on traffic density...If you have good traffic 2 or even 1 day is enough...

 

Size of the campaign, geotargets, size of budget, and a number of factors will influence the data you will receive.

You also don't say how detailed of a test you want. I've recommended clients run anywhere from 1 to 3 months in the past to really get a good idea of how effective a campaign can be, but that's purely a standard recommendation. The above information can help shorten or lengthen the test timeframe.

 

I'd say try it for a month and see.

 

You should have at least 100 clicks before you do any testing....higher volume would obviously be better for a more accurate anaylsis, but if you're looking for quick testing...wait till you have at least 100. The best testing comes over longer periods of time.

 

I second the 100 click rule...I always suggest to my partners to at least try out a campaign for 100 clicks...After that you should know if the offer is any good or not.