i am curious to know as well . how much money do you put into a campaign how many click do you send before knowing its a failed campaign when testing?
Depends how much you are prepared to lose if it isn't giving a positive return on investment. If something is losing me $100 per day then I will drop it pretty quickly (or scale back the PPC campaign).
A rule of thumb is that I've heard is that if you don't get a conversion in 20 clicks then you need to change. By Change I mean you need to pick different phrases, ad text or a totally different campaign. Keep in mind 10 HIGHLY TARGETED visits is worth more than 1,000 random visits.
It really depends. If it's a higher payout like $50 then I will usually go about 3x the payout amount before pulling the plug. If its a $2 payout I'll go probably 20x the payout.
That's pretty terrible advice right there. It depends on the offer. 20 clicks?? I've got campaigns getting me 1:10 ROI's that will 200+ clicks without a conversion, and then I'll get 4-5 conversions through in 10 clicks.
I usually start thinking twice around 100-200 clicks. I like to keep a 1% conversion rate. It does depend on the payout of the offer as well.
I'm still new at this, but I like to give it at least 500 clicks, up to $250. This number has gone up dramatically since I started making money and now realize that there are tax benefits to spending moneycool and serious tax impediments to making money(). Throughout I'll try different strategies: different landing page text, different ad text, etc. I have sent over 1,000 clicks to one CJ merchant that hasn't converted yet. My ad campaign is paused and I'm waiting out the cookie expiration before advertising them again. I admit I'm a bottom feeder, though. Cheap traffic is good traffic, and the better you can target it, the better your ROI will be. FYI, I'm new to Azoogle and am a little disappointed at the lack of diversity (they have less than 300 offers, compared to CJ's thousands) and the tight budgets of some of the advertisers. Just look at the news section: this one is cutting commissions, that one is on hold for the month, another one will only allow 20 referrals per day... That said, It seems better than Copeac, where the same advertiser & market pays $6.00 for a $7.00 conversion on Az. Hope this helps.
Thanks for the Tips. My rule is going to be wait 24 hours if no conversions, stop it. tweak the campaign and restart it. After the 2nd time if there are no conversions move on to another offer
If you're losing money tweak it. Calculate how many clicks you need to break even, and aim to break-even. If you can't manage that, stop, tweak, rethink. If you still can't do it after 2,3 tries. Then definitely get some help.
My previous post was misleading. I was assuming paying around $0.50 for a click and a $3 or $4 pay out. I also made sure I said "Change" not "Give up". It's ok to get high cost conversions then figure out where/how you can profit from them.
Yup, same here. I usualy do it by budget not clicks. I'll give something $300 and give it however long it takes to use that up. 1-5 days usually. If its way below i'll drop it. If I take a 50% or less loss I usualy optimize and adjust the best I can get. Give it another $300 and see if I can get close to even. If I break even I go up from there.
It takes money to make money... remember you dont do this to just keep doing test you do it to find offers that work. Some offers I use a K or two budget to test all depends on your overal goal.