How long is a good test period?

If I wanted to see the results of swapping some ad's around, how long should I leave it? Leaving it up for only a couple days might not get you all the results you need to make a decision. But leaving it up too long could hurt you if the change was for the worse. So how long would you give before you compared the results?

I think a couple weeks might be long enough to get a good sampling, without stretching the test period out too long.

 

if you have a high traffic site you will see the difference almost immediatly, i swapped my ads about on one site and that day i saw major improvements (site gets 500 uniques a day)

 

So then I guess it would depend upon how much traffic you receive. The more traffic the fewer days are needed to test.

 

I make changes for one week. If bad - then return to basics )

 

Right on. Thanks. I'm gonna let the ads run for 1 week the way they are now, then I am going to swap them for 2 weeks and see what the difference is. The site doesn't have a huge amount of traffic right now so I think 1 week should be long enough.

 

How much are you making per day with that site?

 

it is now 3x more then it was before i made some changes.

 

Can you PM me the actual value? I have a site that also has 500 uniques/day and wanted some comparision.

 

imo you have to test it for at least 1 month and 5000 unique visitors.

 

it really is not much to get exicted about it is still not 2 figures a day, but is still 3x more then it was

 

I think that 7 days should be plenty enough to tell you what your results will be like.

 

i started the swap over the weekend, so i'll see this coming weekend if there was a difference.