Hello people, I'm new here and very new to AdWords - just been spending the last couple of days getting quite confused and wondering where I'm going wrong! I've just created an Adgroup and am very confused as to why a QS for a keyword is fairly low - 5/10 - especially as the keyword itself features in the title of 4 of my ads in the group and is very relevant to the Adgroup. Could it be that some time is just needed first of all to let it 'settle' before I make changes? I'm bewildered even as to what changes I could make. The adgroup is specifically targeted at my local area, and I've altered the regional settings to reflect this, and the main keywords use the name of my home city in various forms, so it is aimed at people searching for my type of business (travel) in my area. To be honest, I'm getting a little disheartened as I have created a few adgroups now in other campaigns and just don't seem to be having any luck with getting the impressions. Thanks for any help! Andi
If you want them to visit your site again, make a new ad, that will trigger a faster review. If you're not getting many impressions, let alone clicks, jack up your bid temporarily.