I wonder how is your conversion ratio. Let's say you are running a campaign (adwords), how many sales you have for 100 clicks on your ads?! I know it depends on the key words (domain/theme) and day from day but just curios! Cheers!
On a good day, with my best performing offer, I'll get about 65% clicks from landing page to the offer and about 15% conversion from that. But you're reight, it depends on a lot of factors.