While checking a competitors keywords ranking, I discovered that their title changes based on different keywords but the link always points to the same exact url not any inner pages. How'd they do that?
Keyword "sports service" they rank 3rd in Google Keyword "sports picks" they rank 1st in Google Same url... Different Title tag.
It is because the site is listed in the Goog directory and that is the title submitted there. It will come up from time to time. See HERE
Are you talking about docsports.com? Yes, I see it, too. The just have same description but they differ in title tags. Hmmm..