[FONT="]Hi everybody,[/FONT] [FONT="]Say, I am bidding on the phrase match "Real Estate", which means that assuming a high enough bid and QS, my ad should show for any search that contains this term right? At least that's what I thought.[/FONT] [FONT="] I followed this up with a routine search for “Real Estate and Property is trying†and my ad doesn't show. [/FONT] [FONT="]Mind you “Real Estate" is extremely competitive. And I notice that if I just leave off the last word of the search term (and there is nothing special about it) then I see what I would consider normal results with tons of ads. [/FONT] [FONT="] So my question is, is there a maximum search term length that phrase matches apply to, and any search term longer than that doesn't match your phrase match? [/FONT] [FONT="]That's the only thing I can think of. [/FONT] [FONT="]I've never seen this before, but I am determined to figure it out because it means I'm missing tons of potential traffic I never knew existed. I always figured that my phrase match "Real Estate" would match any term that contained red widget in it. [/FONT] [FONT="] Is this a case where Google is actually coming up with a unique "quality score" based on the exact search term, and not showing ads because they deem it's no longer relevant? [/FONT] [FONT="] Obviously there is something going on here with phrase matches that I'm not aware of and this is all related. Can Anyone shed a little light here? [/FONT]
Yeah, if your CPC is high and your budget is weak, it will only show at spotty times depending on peak impression hours. Google tries to do you a favor by spreading it out over the course of the day...
Have a look at this - you may find it interesting for examining broad and phrase match performance. http://www.adwordaccelerator.com/v2/poweruser/lessonAFG.php