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How is this 0 DR site #1 locksmith in my area?

Discussion in 'Search Engine Optimization' started by 1ce 1g3 z3r0, Jan 16, 2020.

  1. #1
    Hi!


    I have a weird situation with local seo results for locksmiths. I’ve been in seo for a couple years and can not for the world of me figure out how this is number one. If you search for “locksmith victoria” [might need to change geo to Canada] and the first result is mrlocksmithvictoria.com DR: 0! UR: 14

    This site has virtually no good backlinks except a few citations from public sites.

    If you look at most other results on the page they outperform the site by a margin, for example:
    SEMrush
    https://www.priceslock.com
    Franchise chain
    DR: 21 UR: 10

    Victoria.popalock.ca
    National franchise chain
    DR: 29 UR: 16

    Acmesafe.ca
    DR: 16 UR: 26

    That site has virtually no backlinks and is brand new. How is it working so well?

    Thank you.
     
    1ce 1g3 z3r0, Jan 16, 2020 IP
    SEMrush
  2. Brosskart

    Brosskart Member

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    #2
    The keyword difficulty of this keyword is 2/100 as per ahrefs, which is quite easy to rank with a few quality backlinks and good on-page.
     
    Brosskart, Jan 16, 2020 IP
  3. gorrior

    gorrior Member

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    #3
    It might have hidden backlinks too from a PBN hiding it's footpritns from crawlers.
     
    gorrior, Jan 17, 2020 IP
  4. Agent000

    Agent000 Prominent Member

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    #4
    DR and UR are not metrics that Google uses to rank sites, so having DR of 0 is meaningless for a Google ranking!!

    Looking at the site, it looks relevant to the search query for that region --> its going to rank.
    If I was looking for a locksmith in that region, I would be happy with that site in my search results --> Google has responded to the correct metrics for that site to ranks it.
     
    Agent000, Jan 17, 2020 IP
  5. unna

    unna Well-Known Member

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    #5
    I think the keyword is not much popular.
     
    unna, Jan 17, 2020 IP
  6. 1ce 1g3 z3r0

    1ce 1g3 z3r0 Peon

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    #6
    Hi yes I agree it should be easy enough. I am doing seo for one of the other sites and I've build really some good backlinks and it's also locally branded and well interlinked. So I understand that site is doing things well enough to rank, but the site I am working on does those things much better.. or it isn't and I am not seeing why. If anyone has a minute to look into it let me know I can pm you details I just can't see anything this site offers that mine doesn't better. Thanks
     
    1ce 1g3 z3r0, Jan 19, 2020 IP
  7. blogdum

    blogdum Well-Known Member

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    #7
    That website is ranking on top due to exact match domain plus it has good DA which is enough to rank such low competition website.
    Good luck with your strategies.
     
    blogdum, Jan 28, 2020 IP
  8. Seo By India

    Seo By India Active Member

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    #8
    I checked that website and it looks they are using symbiotic metric like H1 and H2 a combination with their targeted keywords that's why the website looks ranked.
     
    Seo By India, Feb 15, 2020 IP