How is great sales copy different from a general article?

Discussion in 'Copywriting' started by WritersBeware, Jul 11, 2009.

  1. cd928

    cd928 Peon

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    #21
    1. I'd like to get some feedback, if possible, on how great sales copy differs from a general article. That is, if the same writer wrote a piece of copy and then an SEO article, how would his/her mindset change, how would he/she brainstorm, how long would he/she spend writing the piece?

    - Sales copy is about selling a product, convincing people to buy the product. A general article is about providing people with information on a certain subject.

    It takes a lot of time to write a sales letter. That's because before you actually sit down and write it, you have to find out first who your audience is, what their problems are, and how the product solves their problems. You also have to eliminate doubts they may have on the product. In short, you need to know your audience first before you can convince them to buy.

    2. From a readability standpoint, what changes? Does the 2-3 sentence guideline still apply? How does the writer keep the reader interested in either case?

    - Again, it's about knowing what the needs of your audience are. Because if they're really interested on what you're selling, they'll read the sales letter in its entirety.

    3. From a business standpoint, how does pricing differ? I'd definitely like to hear from some more experienced writers as well as those who have just started out but are getting work.

    - There's a huge difference between writing run of the mill SEO articles and sale copy. For one, it's no easy task doing research on the target market, the product and the competition. You really have to dig deep to know what really makes the target market tick. In the case of SEO articles, you can just rewrite what others have already written about.
     
    cd928, Jul 30, 2009 IP
  2. ChrisAplin

    ChrisAplin Peon

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    #22
    What a common misconception.

    How could it possibly be different? Your end goal is the same, the customer is most likely the same, why would your message be different?

    Your visitor always has objections, in person, sometimes they tell you the objection, but for the most part you address the objection well before they even think of it. That way, when the visitor/customer is thinking about purchasing, every time they think of an objection, it is already answered.

    That's the same with the sales copy on a page, except they actually are reading their objections first, then you offer the resolution.

    By the time they get to the end of the page, all of their objections are conquered, and then you have your call to action.

    They have no reason not to.
     
    ChrisAplin, Jul 31, 2009 IP