Hi all. I am a new adsense user. I had a question regarding how is the adsense revenue generated. What is the magic forumala regarding #clicks * CTR * #impressions? Thanks!
1. Do not post your adsense stats here. It is against adsense TOS to expose them. 2. Not all clicks are equal. Different publishers bid over different keywords at different prices. Earnings per click range anywhere from 1 cent to over $5. 3. The eCPM is an estimation of how much money you make per 1,000 pageviews. This value is calculated by Google based on how well ads on your site are performing and is in constant flux.