How is a good Sales Page supposed to look like?

Discussion in 'Copywriting' started by kgp43, Dec 17, 2008.

  1. #1
    kgp43, Dec 17, 2008 IP
  2. vip-ip

    vip-ip Active Member

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    #2
    There are different sales techniques. Every niche has its own approach, and it all depends on how you want to market your product. Some choose the overblown statements like "CRAZY CASH FLOW IN JUST 3 HOURS!" while others tend to more "peacefully" (so to speak) advertise their products. Example: Rich Jerk has an OD commercial campaign.
     
    vip-ip, Dec 17, 2008 IP
  3. latoya

    latoya Active Member

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    #3
    No. I don't consider any of those good sales pages. Then again, I don't know anything about their conversion rates, so those pages could actually work.

    Personally, I look for good sales pages in the signatures of high post-count users at Warrior Forums. I don't know if it's ok to link there or not, but you can do a Google search and it should be the top listing.
     
    latoya, Dec 17, 2008 IP
  4. kgp43

    kgp43 Member

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    #4
    Sorry, was supposed to write "Landing Pages" and not Sales Pages.
    Using these to promote affiliate offers.

    Does that make a difference latoya?
     
    kgp43, Dec 17, 2008 IP
  5. latoya

    latoya Active Member

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    #5
    Check out this landing page tutorial from Copyblogger. It talks about landing pages and also links to 12 landing page case studies.
     
    latoya, Dec 19, 2008 IP
  6. alexa_s

    alexa_s Peon

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    #6
    I think your question is ultimately unanswerable, because it's a question that makes an assumption that isn't actually true. A good sales page isn't a page that has any specific appearance at all; it's a page that does its sales job well. "Good sales pages" are measured by results, not by what they look like at all.

    You'll perhaps think I'm being very pedantic making this point, but actually I'm not. You're imagining that in order to do its sales job well, pages must have specified appearance parameters, but in reality this just isn't so. Some of the best-performing sales pages are totally unorthodox and look nothing like conventional sales-pages at all. I understand that you're hoping to learn from the answers what sort of way a sales page "should" look in order to perform well, but this just isn't a helpful way to look at it, and it's a really fundamental mistake to assume that it is - sorry! :eek:
     
    alexa_s, Dec 19, 2008 IP