Effective Twitter marketing is more about relationships than anything else, so almost all of the marketing that you may be used to won’t work there. This is one social community that will be highly rewarding in terms of business if you are honest and transparent in your efforts. Asking people to take a certain action can take you a long way in the Twitter community. Asking for a re-tweet can get you a lot more sales or leads that you otherwise wouldn’t have gotten if you never asked. you should follow when marketing on Twitter is to try to target your opinion or recommendation to a set of people. No one is going to pay you any attention if you are too general, much less, buy from you. A targeted marketing is much more effective. There is no better way to dominate a niche. The best part of all of this is that you can be yourself which will create an even stronger connection. you won’t really get from many marketers is about leveraging the power of gratitude. By helping people you are adding value to your brand as to your name. Just think, if someone asks you a question and you never respond; they will assume that you will leave them stranded if they purchase your product. If you take the time it takes to cultivate lasting relationships then you will outperform the majority of other Twitter marketers. Remember, that it is necessary to create a bond with your followers before promoting to them.
Last words sums it up quite nicely "it is necessary to create a bond with your followers before promoting to them"