How improve Click/conversation on campaign

Discussion in 'Google AdWords' started by shren, Aug 30, 2011.

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  1. #1
    Hi ,
    I am running PPC campaign for Australia, India and Singapore based website. My PPC India getting good 80-100 clicks and 6-10 goal conversation per day but facing problem to get click and conversation for Australia and Singapore campaign.
    My Australia and Singapore campaign getting only 4-5 clicks without any conversation per day.
    Please give tips to improve the clicks and conversation.
     
    shren, Aug 30, 2011 IP
  2. scottish

    scottish Peon

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    #2
    Try looking online for advert writing tips. Eye chatching headlines in your adverts will get you more clicks. Also try to use senatnces with special charcters in it "We sell bikes" is not as eye catching as "Need a bike?".
     
    scottish, Aug 31, 2011 IP
  3. gopi krishan

    gopi krishan Peon

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    #3
    Try to optimize your campaign for that make sure that.
    a. Your ads appearing on top position.
    b. Your ads are enough catchy and attracting a user to click this will increase your CTR.
    c. Optimize landing page according to service/product, give useful short info on landing page, offer discounts and prizes according to competitions. Force by offers to fill a form at least by visitors. Doing this will increase your conversion rates.
     
    gopi krishan, Sep 1, 2011 IP
  4. brawsky

    brawsky Peon

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    #4
    Hi I new member !!
     
    brawsky, Sep 1, 2011 IP
  5. aceofadsense

    aceofadsense Peon

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    #5
    Try out the following things -
    1. Check your bids for the campaigns which are not giving you clicks. If you are below position 4 (4.1,4.6 etc) try jacking up the bids
    2. As other suggested...put up some attractive "Headlines" - Tip: I would suggest..include some number into the headline like 40% Off or something..

    Gud Luck
     
    aceofadsense, Sep 2, 2011 IP
  6. kevinpit7

    kevinpit7 Peon

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    #6
    Improve your quality score using changes in Title, description, and quality of landing page content. It will helps a lot. I am sure.
     
    kevinpit7, Sep 2, 2011 IP
  7. trebomedia

    trebomedia Active Member

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    #7
    SO AM I mateeee!
     
    trebomedia, Sep 2, 2011 IP
  8. CPAPathNick

    CPAPathNick Peon

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    #8
    Delete Keywords with LOW CTR
    Pause any ads that have a LOW CTR
    Make sure your website/landing page has relevant content/keywords that match the ones your targeting

    Optimize, test, optimize, test

    You want to have a good CTR and make sure your keyword's quality scores are 7+ at least for most of them
     
    CPAPathNick, Sep 2, 2011 IP
  9. JerrickYeoh

    JerrickYeoh Active Member

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    #9
    To improve the conversion rate,

    i) you need to make sure that your target keywords is low competitor and able to target to the niche

    ii) have a powerful call to action in the description and high informative landing page

    iii) track it with your Google Analytic
     
    JerrickYeoh, Sep 4, 2011 IP