I would like to know how important is the PPC campaign in Hot lead Generation. Can't we use SMO to do that instead? What's the basic difference and which one is better? And how to evaluate that when should we start a PPC campaign?
PPC helps you gain ultra targeted traffic ..Social media works upto a level but you cannot or converion someone into a lead if his motto is to pass some time on social media ,at other hand its very easy to sell something to someone who is already looking for information about the product or niche you are targettting