1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

How important is press release?

Discussion in 'Copywriting' started by buronggoy, Mar 8, 2006.

  1. #1
    Hi I just encounter a site that offers press release for your site.
    I wonder how this one helps you promote your site?
    Thus it will give you backlinks only or do they will give you significant result in increasing your traffic?
    SEMrush
    Anyone have tried this one before can share their experience?
    Thanks!
     
    buronggoy, Mar 8, 2006 IP
    Option6 likes this.
    SEMrush
  2. Moto

    Moto Guest

    Messages:
    225
    Likes Received:
    27
    Best Answers:
    0
    Trophy Points:
    0
    #2
    It's best to do the press release yourself.
     
    Moto, Mar 8, 2006 IP
  3. bluegill_catcher

    bluegill_catcher Active Member

    Messages:
    862
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    58
    #3
    I did a press release myself once and then I paid a pro(?) to write one for me. Both times they were submitted to PR Web. Results: Hardly anything. No change or notice of a traffic increase, etc. I get a LOT better results by writing and distributing free articles
     
    bluegill_catcher, Mar 8, 2006 IP
  4. gford

    gford Peon

    Messages:
    1,188
    Likes Received:
    33
    Best Answers:
    0
    Trophy Points:
    0
    #4
    go the article route.
     
    gford, Mar 8, 2006 IP
  5. Sims2

    Sims2 Active Member

    Messages:
    596
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    60
    #5
    Yes, I think you should do the press release yourself.
     
    Sims2, Mar 8, 2006 IP
  6. Moto

    Moto Guest

    Messages:
    225
    Likes Received:
    27
    Best Answers:
    0
    Trophy Points:
    0
    #6
    PR Web is almost worthless. Send the PR to news sites that are in your industry.
     
    Moto, Mar 8, 2006 IP
  7. ly2

    ly2 Peon

    Messages:
    4,093
    Likes Received:
    222
    Best Answers:
    0
    Trophy Points:
    0
    #7
    I did PR for one of my sites and YTD it has sent me 35-40k uniques. Plus atleast 20 backlinks. I went with the $120 PR and paid someone from here to write it for me. I plan on doing another one soon.
     
    ly2, Mar 8, 2006 IP
  8. Sxperm

    Sxperm Notable Member

    Messages:
    4,390
    Likes Received:
    142
    Best Answers:
    0
    Trophy Points:
    225
    #8
    Looks great :D Could you tell me where is the best place to publish your own press realeases? I'm kinda do it myself too. Paid pro to write them for me first then publish them myself.

    Cheers,
    Sxperm
     
    Sxperm, Mar 8, 2006 IP
  9. buronggoy

    buronggoy Peon

    Messages:
    204
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #9
    I think im missing the point here.
    Just want to know if I will submit my own press release will it help my site get traffic or backlinks?thanks!
     
    buronggoy, Mar 8, 2006 IP
  10. projectw3

    projectw3 Banned

    Messages:
    713
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    0
    #10
    That's good advice. Tried PRWeb to publish my new content site. Hardly nothing.
     
    projectw3, Mar 9, 2006 IP
  11. angelfire

    angelfire Peon

    Messages:
    1,638
    Likes Received:
    69
    Best Answers:
    0
    Trophy Points:
    0
    #11
    of course it is worth it both traffic and backlinks. It drives more traffic if you are able to do it right. It gives your site more visibility, more visibility equals more traffic. ;)
     
    angelfire, Mar 9, 2006 IP
  12. APYL

    APYL Peon

    Messages:
    2
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #12
    we are too agree with agale fire. More Visibility more traffic...;)
     
    APYL, Mar 9, 2006 IP
  13. boohlick

    boohlick Banned

    Messages:
    736
    Likes Received:
    22
    Best Answers:
    0
    Trophy Points:
    0
    #13
    that is if you pay for it, I ve sent my PR to all free PRess Release sites but no increase in traffic..
    BTW if there sombody here uses a software to submit your press release?
    I found this one http://www.prwizard.com/
    Does anybody here uses this? is really woth it?

    Thanks
     
    boohlick, Mar 9, 2006 IP
  14. Copywriter

    Copywriter Peon

    Messages:
    34
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #14
    It depends very much on the press release. A press release has to be genuinely newsworthy to get you traffic. Too many people put out releases which are really just adverts, and then wonder why they don't achieve something.

    As an example of how well press releases can work: I put one out online on Monday night, for one of my sites. On Tuesday, it was picked up by Google news. My traffic increased hugely because of that.

    For offline distribution, I put out a press release two weeks ago for a client. Last week he had a call from a nation newspaper here in Scotland, who are going to write a double-page feature on his business - the kind of advertising that he just couldn't have afforded to buy.

    It all depends on the press release and how newsworthy it is.
     
    Copywriter, Mar 9, 2006 IP
  15. angelos

    angelos Peon

    Messages:
    73
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    I think that the way you distribute the press release is no less important than the quality of the press release itself. Though, again, it depends on what purpose you pursue mainly - SEO or raising conversion rate. That is to say, press release shoul help not only to bring more traffic, but persuade a potential customer to buy your product or use your service. Then, press release may be of great help.
     
    angelos, Mar 10, 2006 IP
  16. Seiya

    Seiya Peon

    Messages:
    4,666
    Likes Received:
    404
    Best Answers:
    0
    Trophy Points:
    0
    #16
    Try saying how much you paid..

    I had the $80 package today for my first time, well see how it goes.
     
    Seiya, Mar 10, 2006 IP
  17. marketjunction

    marketjunction Well-Known Member

    Messages:
    3,779
    Likes Received:
    187
    Best Answers:
    0
    Trophy Points:
    183
    #17
    You can say it over and over, but it will fall on deaf ears. :cool:
     
    marketjunction, Mar 11, 2006 IP
  18. Seiya

    Seiya Peon

    Messages:
    4,666
    Likes Received:
    404
    Best Answers:
    0
    Trophy Points:
    0
    #18
    I can tell you now that for my topic it didnt work out for even 1 new member i think =P
     
    Seiya, Mar 11, 2006 IP
  19. jhmattern

    jhmattern Illustrious Member

    Messages:
    8,910
    Likes Received:
    794
    Best Answers:
    2
    Trophy Points:
    455
    #19
    As a PR professional, I have to say they're one of the best tools out there. The problem is that a lot of website owners aren't using them to their full potential. First of all, unless you truly understand the proper formatting of a press release, hire someone to help you - even if it's just the first few, so you can then model your own after them. It's not as simple as most people think, because you have to learn how to catch media attention.

    Using press releases simply for seo and getting rankings / backlinks might work sometimes, but it's not what a press release is for. If you want serious results, you'll either have to pay for newswire placements, or you'll need to invest in a custom media list or build your own. It's always better to fax / email a copy of your release to specific media outlets and then follow up with them later. Newswires should be in addition to that; not a substitute.

    Jenn
     
    jhmattern, Apr 11, 2006 IP
  20. projectw3

    projectw3 Banned

    Messages:
    713
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    0
    #20
    I paid a dollar for trial. However, my point is, if you have to pay big bucks to get some credible result, wouldn't anyone consider other options?
    With $50 per release, I have so many other options.
    e.g. buy links, manual directory submissions, buy guaranteed traffic, etc etc.

    And when I agree that there's little value, I mean the page views doesn't bring about much traffic. And I tried more than once to be fair :)
     
    projectw3, Apr 14, 2006 IP