how important is anchor text?

Anchor text, sometimes referred to as clickable text, is an important part of a hyperlink-coding that connects an image or words to another webpage or part of a page. A hyperlink contains a website address that is not visible to web surfers as well as the anchor text, which is visible and shows the viewer where the link leads.

Anchor text is not only useful for helping web surfers to click on a link and go to the appropriate website or page, but it is also helpful for boosting a website's search engine ranking. For example, by using targeted keywords in the anchor text, webmasters can achieve higher rankings in search engines, which translates into more traffic to their websites. In fact, many search engine optimization experts believe that the appropriate use of anchor text is one of the most important factors in getting high search engine ranking.

 

Anchor text is the hyper-linked words on a web page - the words you click on when you click a link.

 

Anchor text is the most important part of a text link when it comes to weightage being counted by search engines from your backlinks to rank a page on particular keyword. The anchor text should be the keyword which is targeted on the page where the link is pointing and it will help you rank better on that keyword.