I would assume he's a beginner since he's asking for a guide on SEO. Alan, You can pick up a lot of tips and techniques from many blogs online. My personal favorite is moz.com, which is one of the biggest. They're also responsible for the most well received beginner's guide to SEO. You can read that by clicking here. I genuinely think that if you read this in it's entirety, you'll be up to speed on the basics in no-time. Good luck!