Hey everyone, I wanted to open up a conversation about SEO strategies that are actually working right now in 2025. A lot has changed in the last few years—especially with Google’s updates shaking up rankings—but I’ve found that focusing on the basics (with a twist) still brings solid results. I’ll share a few things I’m doing and would love to hear your thoughts too! ⸻ 1. User Intent Is Everything We all know content is king, but context is queen. What’s been working for me lately is digging deep into search intent before creating any page or blog post. Instead of stuffing keywords, I focus on answering the exact questions people are asking in the simplest way possible. • Tip: I use tools like Google’s People Also Ask, but more importantly, I talk to actual people in my niche. Their language often gives me better keyword ideas than any tool can. ⸻ 2. Faster Websites Win I recently worked on a portfolio site (it’s a personal one showcasing SEO and e-commerce work), and just by compressing images, cleaning up the CSS/JS, and moving to lighter themes, I shaved seconds off the load time. • My mobile page speed went from 72 to 91, and rankings improved within weeks (small niche, but still!). • Pro tip: Lazy load images and avoid unnecessary plugins. Speed is user experience. ⸻ 3. Topical Authority Over Random Posts Instead of writing about random SEO topics, I built a content cluster—a set of related blog posts on my site all linking back to a core page. For example: • One core page about SEO Audits • Supporting blogs on On-Page SEO, Technical SEO, Competitor Analysis, etc. This structure signals to Google that you know your stuff about a topic. And it builds trust with readers too. ⸻ 4. Don’t Sleep on Schema Markup Adding schema (FAQ, Breadcrumbs, Reviews) has helped increase my CTR on search results. It’s easy to implement and makes your listing stand out in SERPs. Even something as simple as Breadcrumb schema improves navigation and gives Google more context. ⸻ 5. Consistency > Perfection One thing I realized is that regularly publishing helpful content—even if it’s not “perfect”—brings better results over time than waiting for the perfect article. I write about SEO case studies, little wins, and even experiments on my portfolio site. Some of those posts now rank with zero backlinks because they answer questions nobody else has. ⸻ Would love to hear what’s working for you all! Are you still seeing success with backlinks, or has content become your main focus? Let’s share notes and see how 2025 SEO is evolving.
The fifth point is really interesting. Just imagine if google ranking algorithms worked like a human being. In the sense that I as a living person would like a blog with quality articles at different times more than a blog that regularly publishes content for content's sake every week.
It sounds like a solid approach especially loving the focus on user intent and speed. Keeping it real with what people need makes a big difference.
Great insights! Totally agree—2025 SEO is all about intent and clarity. One thing that’s been working for me is combining AI-assisted content with strong human editing to hit that sweet spot of relevance and readability. Also, refreshing older content with updated info and internal links has brought surprising ranking boosts. Backlinks still help, but I'm seeing more value from topical depth and smart on-page SEO. Schema + fast UX = underrated combo.
John Mueller recently said that structured data has no impact on Google rankings. In fact, he outright denied that it’s a ranking factor. What’s your take on that?
Valuable insights. As a person that is deeply into domain rate growth in particular and SEO in general what we do with our website: - Valuable content (relevant to domain, useful for our potential and current customers) - Actual content (like to remove listicles of top-2022), consisency in content posting - Health link profile building (hunting good links is a hard job, but it is a vital necessity) - Keyword strategy (we build monthly plans)
Like you said, user intent is everything. For our Chicago clients, we dig into hyper-local search intent—think marketing company in Chicago or “web design near me.” We use Google’s People Also Ask and talk to local business owners to uncover phrases they actually search. For example, a recent client page targeting “Chicago small business SEO” ranks because it answers specific local pain points, like optimizing for Google Business Profile. 2. Speed + UX = Local SEO Wins Your point about faster websites is spot-on. We revamped a Chicago client’s WordPress site by compressing images, removing bloated plugins, and switching to a lightweight theme (Astra). Their mobile PageSpeed score jumped from 65 to 88, and they climbed from page 2 to #5 for “Chicago marketing agency” in weeks. Lazy loading and CDN integration (Cloudflare) were
Yes, Structured data is not an direct ranking factor. Google uses it for understanding content. And, it helps in potentially boosts the CTR and enhance visibility. Posting on regular basis seems spammy to me. For news websites it is good to post on regular basis but as if you said you mostly post about SEO case studies (how is it even possible to post case studies on regular basis).
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I’d also add a sixth point: 6. Work on building and developing your brand. The goal is to get people to deliberately search for your website or company in search engines - to make them genuinely want to become your customer or read your content specifically. A recognizable brand not only builds trust and increases conversion rates when you’re selling something - it also acts as a layer of protection against traffic drops caused by search engine penalties. I explained this in more detail in my article: How having a brand changes the game in SEO and how to succeed at it.