Hi, I don't live in US so when I checked my targeted keyword, sometimes I can't see any advertisers above me (i am still ranked 1 in my targeted keyword). Even if I use google.com international, I don't see any advertisers. Then I used proxy (US proxy), I realized there are always 3 advertisers ("sponsored link") above my SERPs. Well, it is not just happening to my targeted keyword but to almost all competitive keywords. Well, I am just wondering, how high the effect of these advertisers for our conversion rate? Are people clicking their links and forget the natural SERPs or how?
Yes and no. I often target my ads only in the US and UK because there the only ones that will buy my products. Often clicks and money are wasted because of people from other countries. Most people seem to click on the natural serps and skip the ads but some people do click the ads, it really depends on what your selling and who your selling it to. If your number one then I wouldn't worry too much your going to get most of the traffic for your site.