Most info out there Google Analytics are on how you get data - bounce rates, # of visits, etc. But how have you personally used that data to actually improve your marketing & solve business problems? Just looking for examples of data driven decisions and implementations as a result of using GA.
I'm using it mainly to track how my index page and other landing pages do there jobs. I'm pretty sure it helped me a lot when releasing this final version of my website. @CaseyM >>> i use google webmaster tools to monitor google search queries and top ranking keywords. For this purpose, webmaster tools are better than analytics...
It has for me. I have a general blog and I post random topics. From Analytics, it shows which topics generate the most traffic. The ones that do well have 1. high search volume and 2. low competition. The reason I know that is my blog is not optimized very well. So, believe it or not, there's value in having a generic blog that isn't optimized and doesn't perform that well. Because it shows where the potential is. When I see potential, I then buy a domain name that matches that keyword and build an entire website around that keyword, get links, put a 301 redirect from my blog search traffic for that post to it and months later add AdSense. Then you'll see payoffs. Do this 100 times and you might be able to retire, which I'm close to doing. Yes, Analytics is a good tool.
It really has for us. we check our weekly standings on traffic to our sites bounce rates, time spent on pages and on the cross section of viewers from all over... it is a great tool for e-commerce
it really helped me in e-commerce site to track each every page of my website how visitors are been going through my we pages and i can track the sales by setting goals