Hi all... "Don't use same anchor text all the time. Change the Anchor text often." How offen Anchor text need to be different? Does exchanging the order of the keywords make any difference? For example: "Vacation rentals in Mars" -> "Mars vacation rentals" . What's the smartest way to use anchor texts? Best! Guy.
Obviously, there is no exact number of how many variations you should use and when to use them, but Google wants organic results. So just think about this: How often do you think "vacation rentals in mars" would be used naturally?
try usin' all variations of your important keywords to look natural linkin' strategy as well as keywords should be in relation to the content of the you are linking for.
Don't forget to use your url as anchor text also. If you examine linking patterns, the just the url address is quite common.