How Google Detects AdSense Invalid Clicks

Discussion in 'AdSense' started by indianz, Sep 26, 2007.

  1. #1
    How Google Detects AdSense Invalid Clicks
    Still thinking to cheat AdSense? Stop that. It will never bring you anywhere. You might pull it off with smaller ads network, but definitely not with Google. Here are some detection methods they might use. At the very least, they have the resources to do so.

    IP Address
    If the AdSense click is originated from the same IP Address as the one used for accessing your AdSense account, your account is flagged.

    Cookies
    Most home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.

    Other Google Services
    Thinking that you are safe just because you do not access your AdSense account? Think again. This time, consider these: GMail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, and so on, and so on. With the wide range of services they provide, Google can trace the originator of most (or probably almost all) clicks.

    Click Pattern 1
    Oh, why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?

    Click Pattern 2
    And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

    Click Pattern 3
    And why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?

    Click-Through-Rate (CTR)
    Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.

    Geo-Location
    Used Urchin (Google Analytics) before? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn’t mean much. Unless you site is really targetted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.

    Hardware address?
    MAC address of the LAN card, modem, and router works almost like a fingerprint. I’m not sure if Google can track this, but probably they do. They have rocket scientist, remember?

    Advertisers conversion rate
    Ad click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.

    Search Engine Ranking
    Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? That sounds like something is in play. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn’t sound right.

    Webpage design
    How about the “click here” or “support us”? Google has the best search engine in the world. Is it really that hard to find those words?

    Combo
    Each of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.

    In short, it is almost impossible to cheat AdSense in the long term. Instead of spending time, money, and effort trying to outsmart Google, try these tips to improve your AdSense earning
     
    indianz, Sep 26, 2007 IP
  2. neroux

    neroux Active Member

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    #2
    There are some interesting points and I would assume a combination of most of them is actually used to determine this kind of self promotion, however I would like to comment on two of those.

    I dont think they can definitely rely on this. What about NATed networks or people behind a proxy? They could only use it as weak indicator IMHO but not for a definite "flag".

    Nope, sorry, this information cannot be accessed.
     
    neroux, Sep 26, 2007 IP
  3. coolmanphp

    coolmanphp Peon

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    #3
    interesting thoughts... thanks for sharing..
     
    coolmanphp, Sep 26, 2007 IP
  4. adsens3

    adsens3 Well-Known Member

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    #4
    Yeah, its definitely not a good idea to waste time trying to game adsense.
     
    adsens3, Sep 26, 2007 IP
  5. add_cents

    add_cents Peon

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    #5
    Never once thought of cheating Google. I'd rather have them long term than for a few good days.
     
    add_cents, Sep 26, 2007 IP
  6. yh1988

    yh1988 Well-Known Member

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    #6
    Google is the god......
    He know everything we did in adsense :)
     
    yh1988, Sep 26, 2007 IP
  7. Adulu

    Adulu Peon

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    #7
    Nice thread but we should be get into how google detect invalid clicks?
     
    Adulu, Sep 26, 2007 IP
  8. neysyah

    neysyah Active Member

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    #8
    nice article it will be usefull for any one who like click his own add :) thank you
     
    neysyah, Sep 26, 2007 IP
  9. Tearabite

    Tearabite Prominent Member

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    #9
    Tearabite, Sep 26, 2007 IP
  10. eruct

    eruct Well-Known Member

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    #10
    pretty well thought out. I'm sure some points were missed, they are google after all, but nice list
     
    eruct, Sep 26, 2007 IP
  11. Zibblu

    Zibblu Guest

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    #11
    It's insane to me to want to try and click on your own Google ads. That's not exactly a good business plan. It's basically theft too (of the AdWords advertiser...) Google makes their money either way.
     
    Zibblu, Sep 26, 2007 IP
  12. leandar

    leandar Well-Known Member

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    #12
    hm i have 100% and 100 k visitors from del.icio.us ... yeah del.icio.us have good visitors from search engine
     
    leandar, Sep 26, 2007 IP
  13. it career

    it career Notable Member

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    #13
    A significant percentage of adword publisher loose all the money without making a single sale, I think only 10% people using internet buy something from internet.
    So a person who never buyes anything on internet is always generating invalid clicks, and google is happy to snatch money from advertisers and make billion dollar revenue
     
    it career, Sep 26, 2007 IP
  14. surfaddict

    surfaddict Active Member

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    #14
    click fraud,most of my friend fear this nightmare in their journey on google adsense..hope they will learn from this article..
     
    surfaddict, Sep 26, 2007 IP
  15. djrishi

    djrishi Well-Known Member

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    #15
    thanks for sharing this with us.
     
    djrishi, Sep 26, 2007 IP
  16. regalwilliam

    regalwilliam Peon

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    #16
    It's good list and valuable information shared.

    thank's
     
    regalwilliam, Sep 27, 2007 IP
  17. Abhik

    Abhik ..:: The ONE ::..

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    #17
    Nice information..
    You can get more information right on Adsense Blog.
     
    Abhik, Sep 27, 2007 IP
  18. leandar

    leandar Well-Known Member

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    #18
    Clicks Real time tracking

    Google's Invalid Clicks Policy
     
    leandar, Sep 27, 2007 IP
    buffalo likes this.
  19. sft_hrt2002

    sft_hrt2002 Active Member

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    #19
    Hi really some good information.As you say rather than trying to cheat google more efforts and time should be spent on improving adsense income.That will go a long way!!!!:)
     
    sft_hrt2002, Sep 27, 2007 IP