With my Adwords campaigns, my strategy is to add one new Adgroup per week with 10 keywords in each adgroup. So I am launching 3 sites at once and implementing this strategy. I add 3 adgroups per week (one for each campaign) The reason for the slow deployment is to ensure i have good CTR on the adgroups that I deploy each week and not to stretch my focus too much. How fast do you guys deploy your PPC campaigns? Do you just launch 10-50 adgroups at once with 10-100 keywords in each adgroup? Is your ultimate goal to have 100 - 500 keywords in each adgroup? Do you aim to have 100 adroups? How fast and big do you scale up? Thanks, Jay
The largest campaign I ever built was over 1 million keywords developed and upload in a period of 2 weeks. 100 campaigns thousands of ad groups and millions of keywords worked out just nicely too client = happy
I can get one up and running on adwords, yahoo and msn in about 20 minutes. The campaign would have about 5,000 keywords, 25 on average per adgroup and two ads per adgroup. It's all about automation. I'm sure clients are happy that they get a ton of traffic and people who manage client accounts are happy because they love clients that think more traffic is somehow better. When in reality converting traffic is all that matters.
It is so individual, 1 keyword --> 1 Ad copy --> 1000 clicks --> 5 mintes As the coach said here, what matters is conversions. Cheers,